Being an independent artist is 2 jobs in one. First, you have to be an artist. You must create. Then, you must share it.
See Related Article: Overcome Your Dance Fears And Live A Creative Life
There are so many dancers who are so great at making content. Their choreography, class footage, concept videos, freestyles – they're all super super dope. But when it comes to getting our work "out there" – well, that doesn't come as naturally. If you're a dancer who is wondering how to get more eyeballs on your work, then you need to do a bit of homework. Consider this a crash course in digital marketing. We'll point you to the best practices in Instagram, Facebook, Twitter, and YouTube. Get your notebooks out!
See Related Article: Marketing Mistakes Dancers Are Making On YouTube
1. Buffer
Buffer is about all things social media.
While the app itself is an easy favorite amongst digital marketers for scheduling posts ahead of time (ourselves included), the Buffer Blog gives in depth advice on content, creativity, productivity, and more.
A lot of it is on Facebook, blog writing, Twitter, Instagram knowledge, which because most of us post our YouTube videos on these channels.
See Related Article: 10 Things Dancers Love To Post On Instagram
2. Search Engine Journal
Search Engine Journal, like Buffer, is a comprehensive blog on all things social media.
They keep track of the changing trends to make sure you're ahead of the game.
And if you're really into Search Engine Optimization (basically, how easily people can find your stuff), their "Beginner's Guide to SEO" is a lengthy but valuable resource.
As we've mentioned before, YouTube is the second largest search engine out there, so SEO is important for making your dance videos searchable.
See Related Article: How YouTube Gives Artists The Freedom To Showcase Their Work
3. Social Media Examiner
In the "YouTube" category of the Social Media Examiner, you'll discover podcasts, videos, graphics, and articles that teach you how to grow your YouTube channel and social media following.
4. Reel SEO
This website is "reel" useful for dancers. This is their description:
"The latest YouTube Marketing news, trends & tips. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels."
Um.. Need I say more?!
See Related Article: How To Make A Reely Good Dance Reel
5. YouTube Copyright School
Copyright is a complicated and confusing topic.
But the nature of dance involves music – music that is most often not natively produced.
So when it comes to using other artists' work as a part of our own work, the issue of copyright is bound to arise.
The last thing you want is to have your work taken down or flagged because of an infringement issue.
This video is brief but informative. It'll tell you the basics of what to and not to do.
See Related Article: What Is Music Copyright? And How Does It Affect Dancers?
The internet can be a classroom for anything, you just have to know where to look.Hopefully these 5 start you off on a good path through the digital lecture hall.Happy creating, and happy sharing!Do you know of other resources dancers could learn from? Comment below and share with us!Train with STEEZY Studio to grow your creativity and passion for dance – then share it, using these marketing tools! This article was originally published on September 22, 2015.
